• At an average of one lead per hour, you will receive approximately 100 leads

• Of these, you can expect 25% (25) to turn into applications or stips (income/asset proof)

• From those 25 you can expect 50% (12.5) to turn into signed applications/disclosures

• Of the 12.5 sets of disclosures you receive and submit to lender, you should expect 2-3 to be denied by lender or killed for other reasons. Approximately 10 will be cleared by lender for closing

• 10 loans at an average of $3000 in fees per loan will gross you $30,000.00

• $30,000.00 gross profit reduced by campaign investment will bring in approximately $25,810.00 before your employee wage/commission expenses and administrative expenses.

Marketing cost per funded loan is $419, which is significantly less than any other form of advertising including direct mail, internet, television or radio.